Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Hidden Cost of Social Media Attribution
Most brands think social media drives sales through direct clicks, but new data suggests a massive 'dark funnel' of offline conversions. We break down how the S&P 500 retail giants are losing millions by ignoring the last mile between a TikTok scroll and a physical store visit. Lucas and Luna examine why the attribution models that work for e-commerce fail in brick-and-mortar, using a specific case study from a major coffee chain to show how location-based data reveals the true return on investment. If you're measuring success only by online checkout, you might be burning half…
The skinny
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