Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turned Social Feeds Into Search Engines
In this episode, Lucas and Luna explore how consumer search habits have fundamentally shifted from traditional search engines to social media platforms like TikTok and Instagram. With recent data showing that a significant portion of Gen Z users prefer searching for products on social apps over Google, brands are now optimizing their content not just for engagement, but for discoverability within these closed ecosystems. We look at specific case studies where companies have adapted their keyword strategies, community management, and visual assets to win in the new social search landscape…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.