Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Silent Death of the Social Feed
We explore how the shift from chronological feeds to algorithmic discovery has fundamentally altered brand strategy. Using a specific case study of a mid-sized apparel company that lost forty percent of its engagement after pivoting to short-form video, we examine why 'scroll-stopping' content is often the wrong metric. Lucas and Luna discuss the hidden costs of chasing viral moments versus building sustainable audience retention. This episode looks at the structural changes in platform design since early twenty twenty six and what it means for long-term marketing ROI…
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