Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Platforms Changed The Ad Auction Model
In this episode of Social Media Marketing with Fexingo, we examine the structural shift in digital advertising from simple cost-per-click auctions to complex value-based optimization. Lucas and Luna break down how platforms like Meta and Google now prioritize predicted conversion likelihood over raw engagement metrics. We look at the specific mechanics of automated bidding strategies, the role of first-party data in reducing friction, and why brands are seeing diminishing returns on broad reach campaigns. Using concrete examples from recent market adjustments as of October 18, 2026, we…
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