Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Monetizing Social Data
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the quiet revolution in social media monetization: the shift from selling ad space to selling data access. We examine how platforms like Meta and Alphabet have restructured their revenue models to prioritize first-party data collection amid privacy regulations. Lucas breaks down the mechanics of cookieless tracking and server-side tagging, while Luna challenges whether consumers truly understand the trade-off between free services and personalized experiences. The conversation centers on a specific case study…
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