Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Became The New Credit Bureau
We explore how brands are shifting from traditional credit checks to behavioral scoring based on social media activity. Using a specific case of a fintech startup that replaced FICO scores with engagement metrics, we examine the rise of alternative data in lending and the privacy implications for consumers. This episode breaks down the mechanics of social graph analysis, the regulatory gray zones under the Fair Credit Reporting Act, and whether this trend will standardize or fracture consumer trust.
#FexingoBusiness #BusinessPodcast #SocialMediaMarketing #AlternativeData #CreditScoring…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.