Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Platforms Are Monetizing Your Attention
We break down the new shift in social media economics where platforms like Instagram and TikTok are no longer just selling ads but actively monetizing the attention economy through integrated commerce and creator revenue splits. Using recent data from Meta and ByteDance, we examine how algorithmic changes prioritize transactional content over engagement metrics. Lucas and Luna discuss the implications for brands relying on organic reach and why the definition of a viral post is changing from likes to direct sales conversions.
#SocialMediaMarketing #DigitalAdvertising #CreatorEconomy…
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