Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Weaponizing Algorithmic Chaos
In this episode, we dissect why major brands are deliberately ignoring traditional social media best practices in favor of algorithmic chaos. We explore the case of a mid-sized apparel brand that doubled its reach by posting inconsistent, low-fidelity content across Instagram and TikTok. Lucas breaks down the shift from polished production to raw, authentic signals, while Luna challenges whether this strategy works for service-based businesses. We look at specific metrics like engagement rate versus reach, and discuss how platforms like LinkedIn are reacting to this trend. This is a deep dive…
The skinny
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