Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Community-Driven Product Development
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social platforms to crowdsource product ideas and iterate with their communities in real time. They dive into LEGO's Ideas platform, which has turned fan submissions into 70-plus commercially successful sets, including the NASA Apollo Saturn V and the Central Perk Friends set. Lucas explains the mechanics: fans submit designs, community votes narrow the field, and LEGO engineers refine the winners for production. Luna brings up a counterpoint—Gap's 2010 crowd-sourced logo fiasco—and…
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