Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Building Private Social Networks
In this episode, Lucas and Luna dive into the growing trend of brands launching private social networks — from Patagonia's 'The Cleanest Line' to Sephora's Beauty Insider Community. They explore why companies are moving beyond public feeds to create owned, moderated spaces for superfans, the trade-offs in reach versus engagement, and how this strategy builds first-party data. Lucas breaks down the numbers: community members spend 30% more, and retention rates double for brands with active private networks. Luna questions whether this only works for high-engagement…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.