Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Ombuds
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the emerging role of the social media ombudsman — a dedicated person who mediates between brands and their online communities. Using the example of a mid-sized outdoor gear company that hired a former customer service rep to handle contentious comment threads, they discuss how this role goes beyond traditional community management to resolve disputes, set boundaries, and build trust. They examine why brands like airlines and telecoms are adopting this model, how it reduces PR crises, and the skills needed to…
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