Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for User-Generated E-Commerce Catalogs
Social media feeds are becoming storefronts, but brands are now taking a smarter approach: turning real customer posts into shoppable, curated catalogs. Hosts Lucas and Luna explore how companies like fashion retailer Aritzia and home goods brand Brooklinen are moving beyond the polished product shot. They discuss the technical shift — using Instagram's product tagging API and TikTok's Shopify integration to pull authentic UGC into a structured browsing experience. Lucas breaks down a specific case: a DTC bedding brand that replaced 60% of its on-site product photography with…
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