Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for AI-Generated Personalized Video
In this episode, Lucas and Luna explore how brands are using AI to create personalized video messages at scale. They dive into a case study from Sephora, which used AI-generated videos to thank customers by name and recommend products based on past purchases, achieving a 4x higher click-through rate than standard email campaigns. The hosts discuss the technology behind tools like Synthesia and HeyGen, the balance between personalization and creepiness, and why this trend is gaining traction in mid-2026. They also touch on cost implications, creative control, and how smaller brands can…
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