Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using AI Avatars to Sell on Social Media
In episode 153 of Social Media Marketing with Fexingo, Lucas and Luna dig into a trend that's quietly reshaping brand strategy in 2026: AI-generated virtual influencers and avatars. With a major beauty brand reportedly seeing a 30 percent lift in engagement from their AI spokesperson, the hosts explore why real creators are being supplemented — not replaced — by synthetic personalities. They walk through the mechanics of how brands are building these avatars, the platforms where they're thriving (TikTok, Instagram, and even LinkedIn), and the watch-outs: authenticity fatigue…
The skinny
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