Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Audio for Real-Time Customer Support
In episode 117 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning social audio features — like Twitter Spaces, Clubhouse, and TikTok Live — into real-time customer support channels. They dive into a specific case: how a mid-size DTC brand in the home goods space cut its average resolution time by 40% by hosting weekly 'office hours' audio sessions. The hosts break down the operational playbook — from staffing ratios to moderation scripts — and discuss why audio often outperforms chat or email for complex queries. They also touch on the trade-offs…
The skinny
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