Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Micro-Influencer Partnerships
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the shift from mega-influencers to micro-influencer partnerships. They explore a case study of a DTC skincare brand that saw a 40% higher engagement rate by working with influencers with 5,000 to 20,000 followers, compared to their previous celebrity campaigns. The hosts break down the economics: micro-influencers charge an average of $200 per post versus $10,000 for a macro-influencer, yet deliver 60% higher conversion rates in niche categories. They also discuss the role of AI tools that brands now use to…
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