Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Test Pricing
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands use social media to test pricing before committing to a final price. They dive into real-world strategies like A/B testing price points in Instagram Stories, running limited-time discount codes on TikTok, and using LinkedIn polls to gauge B2B pricing tolerance. They highlight a notable example of a DTC skincare brand that tested two price points with its followers and adjusted its launch strategy based on the response. The hosts also discuss the risks of publicly testing prices, how to avoid alienating…
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