Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media to Validate Product Ideas
In episode 172 of Social Media Marketing with Fexingo, Lucas and Luna dive into a fresh angle: how brands are using social media to validate product ideas before spending a dime on development. They explore the shift from traditional focus groups to real-time feedback loops on Instagram polls, TikTok comments, and LinkedIn discussions. The episode centers on a concrete case: a DTC beverage brand that used a simple Instagram poll to choose between two flavor profiles, avoiding a costly production mistake. Lucas breaks down the mechanics—how to design a validation test that yields reliable…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.