Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Build Urgency with Ephemeral Social Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands like Starbucks and Glossier use ephemeral content—Instagram Stories, TikTok Fleets, and WhatsApp Status—to create urgency, boost engagement, and drive conversions. They unpack a 2025 HubSpot study showing that 62% of marketers rank ephemeral content as their highest-engagement format, and break down specific tactics: Starbucks' limited-time happy hour announcements that lift store traffic by 30% during drops, and Glossier's product teaser Stories that generate 2x the click-through rate of…
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