Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media for Founder-Led Content
Episode 120 of Social Media Marketing with Fexingo: Lucas and Luna unpack the rise of founder-led content on social platforms. Using concrete examples from the direct-to-consumer mattress brand Octave Sleep, they break down why CEO-driven posts can outperform polished brand accounts. Lucas shares data showing founder content generates 3.2 times higher engagement on LinkedIn and 50 percent more click-throughs on Instagram Stories. They debate the risks: what happens when the founder leaves or messes up? Plus, Luna reveals a surprising stat about employee advocacy amplifying founder posts by up…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.