How Brands Double Reach with Co-Marketing Partnerships on Social Media

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Jul 28, 2026 · 6m · transcript

In this episode, Lucas and Luna explore the rising trend of co-marketing partnerships on social media, where two non-competing brands collaborate to share audiences and boost engagement. Using a recent example of a skincare brand (Dewdrop) and a meditation app (Stillpoint) that ran a joint Instagram campaign, they break down the mechanics, benefits, and pitfalls of such collaborations. Topics include audience alignment, content co-creation, the 'brand halo effect,' and metrics like follower growth and shared engagement. Lucas cites data showing a 30% lift in follower acquisition for…