Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Shifting From Followers to Micro-Communities
In episode 156, Lucas and Luna explore why brands are abandoning the chase for millions of followers in favor of building small, hyper-engaged micro-communities. They break down the strategy behind Duolingo's niche subreddits, Peloton's private Facebook groups, and a DTC skincare brand's WhatsApp community that drove a 30 percent repeat purchase rate. The hosts discuss the psychology of belonging, the metrics that matter (engagement rate, retention, and referral traffic), and how to start a micro-community with limited resources. They also touch on the risks of over-moderation…
The skinny
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