Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Listening to Shape Product Launches
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing role of social listening in product development. They explore how brands like Glossier and Lego mine comments, DMs, and community threads to inform everything from packaging to features. Learn about the $15 billion social listening software industry, the difference between reactive and proactive listening, and how small brands can start without expensive tools. Plus, a case study on how a beverage company used Reddit feedback to reformulate a drink. If you've ever wondered what happens behind the…
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