Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Turning Social Media Feeds Into Shoppable Stores
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are transforming their social media feeds into full-fledged shopping destinations. They break down the rise of native checkout, from Instagram Shops to TikTok Shop, and explain why the old 'link in bio' model is fading. Using the example of a small skincare brand that saw a 30 percent increase in conversion after enabling on-platform checkout, they discuss the trade-offs between convenience and data ownership. They also unpack how livestream shopping is evolving beyond flash sales, and why…
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