Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Social Comments into Product Ideas
In this episode, Lucas and Luna explore how leading brands are using social media comments as a goldmine for product innovation. They dive into the story of a small skincare startup that launched a new moisturizer based on a viral comment thread, and how a major athletic brand used Instagram comments to shape a sneaker redesign. Lucas breaks down the practical steps: setting up comment monitoring that actually works, filtering signal from noise, and turning customer language into briefs for product teams. Luna shares a cautionary tale about a brand that got it wrong by blindly following a…
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