Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Repurpose Live Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of repurposing live content into on-demand assets. They explore how brands like Nike and Sephora are taking live streams, Q&As, and webinars and turning them into short clips, carousels, and blog posts. The hosts break down the economics: a single one-hour live session can yield 20+ pieces of content, dramatically reducing production costs while boosting engagement. They also discuss the pitfalls, like platform dependency and audience fatigue. If you've ever wondered how to get more mileage…
The skinny
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