Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media to Build a Community
In this episode, Lucas and Luna explore how brands are shifting from broadcasting to building genuine communities on social media. They dive into the specifics of community-led growth, using the example of a niche fitness brand that grew a dedicated following by fostering member-to-member conversations, not just brand-to-fan messaging. The conversation covers the psychology of belonging, the role of community managers, and how small brands can out-engage big competitors through authentic interaction. Lucas breaks down the metrics that matter—retention, repeat purchases, and user-generated…
The skinny
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