Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media to Run Flash Sales
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are increasingly turning to flash sales on social platforms to drive urgency and engagement. They break down the psychology behind limited-time offers, the role of Instagram Stories and TikTok Live in creating FOMO, and how small businesses like indie stationery brand Paper & Pine used a 24-hour sale to clear inventory and grow their email list by 30 percent. The hosts also discuss the risks of overusing flash sales, including brand devaluation and follower fatigue, and share strategies for making these…
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