Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Social Comments Into Market Research
In this episode, Lucas and Luna explore a fresh angle on social media strategy: treating the comment section as a legitimate source of market research. They dive into how brands like Glossier and Lego use comments to shape product development and marketing campaigns, moving beyond vanity metrics to actionable insights. Lucas breaks down the 'comment mining' framework—categorizing comments into problem signals, feature requests, and sentiment shifts—and shares how tools like Sprout Social and manual audits can surface trends weeks before traditional surveys. They also discuss the…
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