Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Spot Emerging Trends
In this episode of Fexingo's Social Media Marketing show, Lucas and Luna explore how brands are using social media to spot emerging trends before they go mainstream. They dive into the strategy of monitoring niche communities, analyzing comment sections, and leveraging social listening tools to catch signals early. Using the example of a beauty brand that noticed a rise in 'skin cycling' discussions on Reddit and TikTok, they explain how brands can turn small observations into product innovations. The hosts also discuss the importance of distinguishing between fleeting fads and…
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