Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Live Shopping Events
In this episode, Lucas and Luna dive into the world of live shopping on social media, exploring how brands are turning real-time video streams into direct sales channels. They discuss the rise of live commerce in the US, which is projected to hit $35 billion by 2026, and how platforms like Instagram and TikTok are making it easier for brands to sell during broadcasts. Using examples like a small skincare brand that sold out its inventory in 20 minutes and a major retailer's weekly live show, they break down the mechanics of successful live shopping: from product demos and limited-time…
The skinny
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