Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Repurposing Owned Content as Social Ads
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the strategy of repurposing owned content—blog posts, customer testimonials, and product videos—as paid social ads. They break down why this approach is gaining traction in Q2 2026, using the example of a mid-size DTC brand that cut ad creative costs by 40% while boosting click-through rates. The hosts discuss the creative and technical workflow, how to avoid audience fatigue, and why first-party content works better with platform algorithms than polished agency spots. They also touch on the shift from dark posts…
The skinny
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