Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Turning Social Comments Into Paid Ads
Episode 110 of Social Media Marketing with Fexingo dives into why more brands are taking organic user comments — from Instagram, TikTok, and LinkedIn — and repurposing them as paid social ads. Lucas and Luna break down the strategy behind this trend, using examples like a DTC skincare brand that turned a viral comment thread into a $2.2 million campaign and a B2B SaaS company that used LinkedIn comment testimonials to boost CTR by 34 percent. They discuss the legal and ethical considerations (permission, attribution, FTC guidelines), the creative advantage of authentic voice, and how to…
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