Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Podcast-Style Audio Content
Episode 80 of Social Media Marketing with Fexingo explores why brands are launching podcast-style audio content on social platforms. Lucas and Luna dive into the rise of audio-first features on Instagram, Twitter, and LinkedIn, using Spotify's acquisition of Megaphone and the success of 'The Vergecast' as anchors. They discuss how brands like Duolingo and Headspace have repurposed audio for deeper engagement, and why this format builds listener loyalty in a video-saturated feed. The episode walks through practical examples of short-form audio posts, live audio rooms, and…
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