Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Community Managers Full-Time
Episode 73 of Social Media Marketing with Fexingo explores why brands are shifting from outsourced social media management to hiring full-time community managers. Lucas and Luna dive into the specific case of outdoor apparel brand Cotopaxi, which in early 2026 built an in-house team of five community managers to handle engagement across Instagram, TikTok, and LinkedIn. The hosts break down the cost comparison: an agency retainer averaging $15,000 per month versus a full-time team costing $40,000 per month but driving 3x the engagement rate per post. They discuss how community managers provide…
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