Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Direct Messages for Private Social Communities
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to direct messages (DMs) and private social spaces to build intimate, high-engagement communities away from the noise of main feeds. They break down the strategy behind 'DM-only' content, using the example of a skincare brand that launched a product exclusively through Instagram DMs, generating a 40 percent conversion rate. The hosts discuss the psychology of exclusivity, the shift from public chasing to private nurturing, and how brands can scale these one-to-one interactions…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.