Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Community-Led Product Development
In this episode, Lucas and Luna explore how brands are turning their social media communities into de facto product development teams. They dive into the specific case of a cosmetics brand that used Instagram polls and TikTok comments to co-create a best-selling foundation shade, cutting R&D time by 40 percent and generating 2 million pre-launch impressions. The hosts discuss why this approach beats traditional focus groups, how to structure feedback loops without overwhelming consumers, and the risks of over-relying on vocal superusers. They also examine why the trend is accelerating in 2026…
The skinny
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