Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media as Their New Customer Research Lab
In episode 60 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are treating social media as a real-time customer research lab, bypassing traditional focus groups and surveys. They dive into the specific case of how skincare brand Peach & Lily uses Instagram comments to inform product development, analyzing over 10,000 customer conversations to identify ingredient demand. The hosts discuss the shift from passive social listening to active research, the ethics of using customer data for product decisions, and how smaller brands can replicate this approach without a data…
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