Shows / Business of Marketing
Business of Marketing
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
Episodes
- Business of Marketing
Advertising Week New York: The Creator Economy Is Changing the Rules of Marketing | Scott Sutton, CEO of Later
What makes people care about a brand? For Scott Sutton, CEO of Later, it’s not a list of product features it’s emotion, storytelling and the ability to connect…
- Business of Marketing
Fanta’s Haunted Universe, Halloween and the Business of Creativity | | Ibrahim Khan, Coca-Cola Company, Fanta TM
"Our vision is for Halloween to become for Fanta what Christmas is to Coke.” How do you turn a seasonal campaign into a global brand platform that could last…
- Business of Marketing
Advertising Week New York: Kate Ridley on Stanley’s Brand Transformation and the Power of Culture
How do you turn a heritage brand into a cultural phenomenon? Since 1913, Stanley has built its reputation on quality, durability and innovation. But in recent…
- Business of Marketing
Cannes Lions 2026: AI, the Creator Economy and Why Creativity Still Wins | Rory Dolan, Canva
“Effectiveness over efficiency.” Recorded live at Cannes Lions 2026, Rory Dolan, VP of Marketing Strategy at Canva, joins The Business of Marketing host Justin…
- Business of Marketing
Cannes Lions 2026: The Future of Advertising, AI and Why Trust Is Everything | Fredrik Borestrom, International Advertising Association
“If you want to go fast, go alone. If you're going to go far, go together.” Recorded live at Cannes Lions 2026, this episode of The Business of Marketing…
- Business of Marketing
Cannes Lions 2026: From Data to Action: Growth, Leadership and the Power of Simplification | Lana Busignani, MarketCast
Recorded live at Cannes Lions 2026, Justin Cook sits down with Lana Busignani, CEO of MarketCast, to explore what it takes to turn complex data, fragmented…
- Business of Marketing
Cannes Lions 2026: AI, Creativity and the Future of Advertising | PJ Pereira, Silverside
Recorded live at Cannes Lions 2026, Justin Cook sits down with PJ Pereira, advertising pioneer, co-founder of Pereira O’Dell and co-founder of Silver Side AI…
- Business of Marketing
Cannes Lions 2026: The Rise of Shoppable Media, AI & Commerce | Paul Blackburn, Vudoo
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Paul Blackburn, Chief Growth Officer at Vudoo, to…
- Business of Marketing
Cannes Lions 2026: The Future of Retail Media, AI and Creativity | Troy Townsend, Zitcha
Recorded live at Cannes Lions 2026, Business of Marketing host John Horsley sits down with Troy Townsend, CEO and co-founder of Zitcha, to explore the next…
- Business of Marketing
Cannes Lions 2026: AI, Social & the New Rules of Performance | Mallory Simmonds, Jungle Creations
What happens when a data-driven performance marketer takes the reins of a creative, publisher-powered social business? In this episode of The Business of…
- Business of Marketing
Stop Automating. Start Refounding. | Dr Benjamin Herndon, KUNGFU.AI
What if the biggest mistake businesses are making with AI is trying to make their existing operations more efficient, rather than questioning whether those…
- Business of Marketing
Cannes Lions: AI Is Changing Ad Tech. Trust Is Still the Real Currency | Emma Newman, PubMatic
AI is reshaping digital advertising. But in an increasingly automated world, trust could be the industry's most valuable currency. Recorded live at Cannes…
- Business of Marketing
Cannes Lions: Why Programmatic Still Needs Humans | Christoph Berg, Mint Square
Programmatic promised to make advertising smarter. Instead, for many brands and agencies, it became an increasingly complicated web of platforms, partners…
- Business of Marketing
Cannes Lions: Why Brand Is the Engine of Growth | John Morris, Design Bridge and Partners
For years, marketing has tilted towards performance: measurable clicks, immediate conversions and short-term returns. But is the pendulum swinging back towards…
- Business of Marketing
Cannes Lions: Yahoo COO Matt Sanchez on How Marketing and Media Are Being Rewritten in Real Time
The rules of marketing and media are being rewritten in real time. Recorded live at Cannes Lions, John Horsley sits down with Matt Sanchez, Chief Operating…
- Business of Marketing
Cannes Lions 2026: Why Advertising Still Matters | Sharon Lloyd-Barnes, Advertising Association
Advertising is changing at extraordinary speed. AI is reshaping how work gets done, agencies are rethinking their commercial models, and a new generation is…
- Business of Marketing
Cannes Lions: When Everyone Has an AI Story, How Do You Stand Out? | Seedtag
Recorded live at Cannes Lions, Justin Cooke sits down with Brendan McCarthy, Chief Marketing and Communications Officer at Seedtag, to explore one of the…
- Business of Marketing
Cannes Lions: Sustainability Has Left the Press Office | Richard Davis, 51toCarbonZero
Sustainability used to live in the press release. Increasingly, it lives in the P&L. Recorded live at Cannes Lions 2026, Richard Davis, Co-founder and CEO of…
- Business of Marketing
Cannes Lions: The End of Billable Hours? How AI Is Rewriting the Agency Business | Dr. Ali Alkhafaji, Apply Digital
AI is no longer just changing how agencies work. It is starting to rewrite the economics of the entire services business. Recorded live at Cannes Lions 2026…
- Business of Marketing
Special Edition: The $100bn Commerce Media Opportunity - Matt Conlin, Founder & Chief Customer Officer, Fluent
Commerce media is emerging as one of the biggest shifts in digital advertising. Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel…
- Business of Marketing
Cannes Lions Special: Sarah Robertson, Chief Product Officer at Experian, on Turning Data Into Outcomes
Recorded live at Cannes Lions, Justin Cooke is joined by Sarah Robertson, Chief Product Officer at Experian, for a conversation about one of the persistent…
- Business of Marketing
Cannes Lions: Pierce Cook-Anderson of Mail Metro Media on Publishing’s Existential Moment
Recorded live at Cannes Lions, John Horsley is joined by Pierce Cook-Anderson, Managing Director, Advertising at Mail Metro Media. After more than 20 years…
- Business of Marketing
Cannes Lions: Olaf van Gerwen of Chuck Studios on Why Food Advertising Sells the Category, Not the Brand
What makes a burger look like your burger? Or a beer look like your beer? For Olaf van Gerwen, Founder & Global Creative Director of Chuck Studios, that…
- Business of Marketing
Special Edition: LiveRamp’s Travis Clinger on the New Infrastructure of Marketing
AI is changing how consumers discover products, how brands reach them and, increasingly, how marketing itself gets done. John Horsley is joined by Travis…
- Business of Marketing
Cannes Lions: Luca Filardo CRO, Adlook on AI, Accountability and the Future of Programmatic
For years, programmatic advertising has been optimised around clicks, viewability and other proxy metrics. But marketers increasingly want a much simpler…
- Business of Marketing
Cannes Lions: Why First-Party Data Still Isn’t Working with Rob McLaughlin, AUDIENCES
Most brands say they have a first-party data strategy. Far fewer are actually using that data to shape the media they buy. Recorded live at Cannes Lions, John…
- Business of Marketing
Cannes Lions: Luis Miguel Messianu, MEL on Why Culture Will Win in the Age of AI
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Luis Miguel Messianu, Founder, President and Chief Creative Officer of MEL, for a conversation…
- Business of Marketing
Cannes Lions: Lisa Morgan, Generation Media on Fandom, AI and the Future of Media
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Lisa Morgan, Managing Director of Generation Media, one of the UK’s leading independent media…
- Business of Marketing
Cannes Lions: Miguel Machado, Keenfolks on AI, Data and the End of Campaign Marketing
AI might be dominating the conversation in marketing, but Miguel Machado believes most businesses are focusing on the wrong thing. Recorded live at Cannes…
- Business of Marketing
Cannes Lions: Katie Mitchell, Seen Studios on Why Brand Experience Must Connect Physical and Digital
Recorded live at Cannes Lions, Katie Mitchell, Managing Director of Seen Studios, joins Justin Cooke on the Business of Marketing to explore why the future of…
- Business of Marketing
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Marcus Startzel, CEO of GumGum, to explore what the next era of advertising looks like when…
- Business of Marketing
Cannes Lions: Alistair Hill, On Device on Why Marketing Measurement Is Still Broken
Recorded live at Cannes Lions, John Horsley sits down with Alistair Hill, Co-Founder of On Device, to explore why marketing measurement still gets so much…
- Business of Marketing
Cannes Lions: Emma Armstrong, BBDO New York on AI, Creativity and the Future of Agencies
Emma Armstrong, CEO of BBDO New York and Global Transformation Officer at BBDO Worldwide, joins John Horsley live from Cannes Lions to discuss AI, creativity…
- Business of Marketing
Erin Chin, Logitech G: Creators Are Business Partners, Not Marketing Channels | Cannes Lions
In this episode of The Business of Marketing, John Horsley sits down with Erin Chin, Global Head of Brand Marketing at Logitech G, live from Cannes Lions, for…
- Business of Marketing
Carmen Rodriguez, Global Chief Growth Officer at GUT - Live at Cannes Lions
Carmen Rodriguez, Global Chief Growth Officer at GUT, on bravery, sustainable growth and why the best agencies know when to say no. Recorded live at Cannes…
- Business of Marketing
Michael Scott, Global CRO, LoopMe - Live at Cannes Lions
Michael Scott, Global CRO, LoopMe: Why Brand Performance Is Back What happens when marketers focus too heavily on the 5% of consumers already in market?…
- Business of Marketing
Tracey Shirtcliff, Founder & CEO, SCOPE Better - Live at Cannes Lions
Tracey Shirtcliff, Founder & CEO of Scope Better, joins John Horsley live from Cannes Lions to unpack one of the biggest commercial problems facing agencies…
- Business of Marketing
Tom Murphy, Chief Creative Officer at VML live from Cannes Lions
Tom Murphy, Chief Creative Officer at VML, joins John Horsley live at Cannes Lions for a sharp conversation about creativity, AI, advertising and what actually…
- Business of Marketing
Michael Lehman President Americas Equativ Live at Cannes Lions
Growth isn't a playbook. It's a series of decisions. What separates companies that scale from those that stall? Michael Lehman, President Americas at Equativ…
- Business of Marketing
Matt Longley, CEO at Mobsta - Live at Cannes Lions
What if the future of marketing isn't advertising at all? Recorded live at Cannes Lions, Justin Cooke sits down with Matt Longley, CEO of Mobsta, to explore…
- Business of Marketing
Fiona McKenzie, President Marketbridge Europe live at Cannes Lions
AI isn't fixing broken go-to-market strategies. It's exposing them. Recorded live at Cannes Lions, John Horsley is joined by Fiona McKenzie, President, Europe…
- Business of Marketing
Dimi Albers CEO DEPT Live at Cannes Lions
AI is changing far more than marketing productivity. It's reshaping how customers discover, evaluate and buy. In this episode of Business of Marketing, John…
- Business of Marketing
Oliver Whitten, Chief Operating Officer at Adform live during Cannes Lions
Ad tech has never been more powerful. So why does marketing still feel so complicated? Recorded live at Cannes Lions, John Horsley speaks with Oliver Whitten…
- Business of Marketing
Victoria Usher CEO at GingerMay live at Cannes Lions
Victoria Usher, CEO and Founder of GingerMay, joins The Business of Marketing to explore why great communications still come down to one thing: understanding…
- Business of Marketing
Jennifer Kattula GM & CMO of Microsoft-Advertising recorded at Cannes Lions 2026
Jennifer Kattula, General Manager and CMO of Microsoft Advertising, joins John Horsley live from Cannes Lions to explore how AI is reshaping marketing. From…
- Business of Marketing
Christine C. Cook Chief Commercial Officer, Bloomberg Media - Live from Cannes Lions
Recorded live at Cannes Lions, John Horsley sits down with Christine C. Cook, Chief Commercial Officer at Bloomberg Media, for a wide-ranging conversation…
- Business of Marketing
Cindy Gallop Founder & CEO MakeLoveNotPorn Live from Cannes Lions 2026
Cindy Gallop has never been interested in saying what people want to hear. A former advertising leader turned founder of MakeLoveNotPorn, she joins Justin…
- Business of Marketing
Sir Martin Sorrell Executive Chairman at S4 Capital Live from Cannes Lions 2026
Sir Martin Sorrell | Executive Chairman, S4 Capital & Senior Monk | Live from Cannes Lions 2026 What happens when one of advertising's most influential leaders…
- Business of Marketing
Mark Ritson Founder MiniMBA
Has marketing really changed or have marketers simply forgotten the fundamentals? Recorded live at Cannes Lions, Justin Cooke sits down with Mark Ritson…
- Business of Marketing
Russell Pedrick Managing Director Octave
Audio is one of the fastest-growing media channels, but are marketers still undervaluing it? In this episode of the Business of Marketing, John Horsley sits…
- Business of Marketing
Paul Evans Chief Positioning Engineer V2RSION.COM
Positioning is no longer just about standing out. It's about being found. In this episode of The Business of Marketing, recorded live at Advertising Week…
- Business of Marketing
Andrea Sexton, CEO of Ledger Bennett
In this episode of The Business of Marketing, John Horsley sits down with Andrea Sexton, CEO of Ledger Bennett, to explore why B2B marketing needs to move…
- Business of Marketing
Graham Field, Chief Revenue Officer at Outra
In this episode of Business of Marketing, John Horsley sits down with Graham Field, Chief Revenue Officer at Outra, to explore how the relationship between…
- Business of Marketing
Harry Davies VP of marketing strategy, investment and effectiveness, Sage
In this episode of Business of Marketing, John Horsley sits down with Harry Davies, VP of Strategy, Investment & Marketing Effectiveness at Sage, to explore…
- Business of Marketing
Kahlen Macaulay Head of Sports & Media Partnerships, International at Snap Inc
How Sport, Technology and Culture Are Reshaping Fan Engagement | Kahlen Macaulay , Snap What does it take to keep the next generation of sports fans engaged?…
- Business of Marketing
Renaye Edwards, Global COO and Managing Director of Ammunition
In this episode of The Business of Marketing, John Horsley speaks with Renaye Edwards, Global COO and Managing Director of Ammunition, recorded live at…
- Business of Marketing
Nick Beck, Founder and CEO of Tug
What happens when search, media, AI and commerce start collapsing into one connected ecosystem? In this episode of The Business of Marketing, John Horsley sits…
- Business of Marketing
John Rudaizky, Global Chief Brand and Marketing Officer / CMO at EY
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future…
- Business of Marketing
Nishma Patel Robb, Founder and CEO of Unmissable
What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust? In this episode of The Business of Marketing, Justin Cooke sits…
- Business of Marketing
Stephan Pretorius, CTO of WPP
What happens when one of the world’s largest communications groups starts rebuilding itself around AI? In this episode of The Business of Marketing, Justin…