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Cannes Lions 2026: AI, Creativity and the Future of Advertising | PJ Pereira, Silverside
Recorded live at Cannes Lions 2026, Justin Cook sits down with PJ Pereira, advertising pioneer, co-founder of Pereira O’Dell and co-founder of Silver Side AI, to explore why the creative industry is facing a revolution and why the biggest risk might be failing to embrace it.
From AI-powered campaigns for global brands to the future of creative agencies, PJ challenges the industry to rethink everything it knows about creativity, technology and the business of marketing. He argues that curiosity means being willing to waste time, that the best ideas can begin with what seems impossible, and…
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