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Cannes Lions: Luis Miguel Messianu, MEL on Why Culture Will Win in the Age of AI
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Luis Miguel Messianu, Founder, President and Chief Creative Officer of MEL, for a conversation about cultural intelligence, creativity, AI and where brands will find their next wave of growth.
Luis has spent decades challenging the way brands think about multicultural marketing, building award-winning agencies and leading creative work across some of the world’s biggest brands.
His argument is increasingly relevant far beyond multicultural marketing: the brands that win will be those that understand culture deeply enough to make…
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