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Sir Martin Sorrell Executive Chairman at S4 Capital Live from Cannes Lions 2026
Sir Martin Sorrell | Executive Chairman, S4 Capital & Senior Monk | Live from Cannes Lions 2026
What happens when one of advertising's most influential leaders looks at where the industry is really heading?
Recorded live at Cannes Lions, Justin Cooke sits down with Sir Martin Sorrell for a wide-ranging conversation on why AI is transforming media faster than creativity, why agency business models must change, the growing dominance of the technology platforms, retail media, creator economics and what CMOs should be preparing for next.
Sir Martin also shares his perspective on the future of…
The skinny
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