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Cannes Lions: Emma Armstrong, BBDO New York on AI, Creativity and the Future of Agencies
Emma Armstrong, CEO of BBDO New York and Global Transformation Officer at BBDO Worldwide, joins John Horsley live from Cannes Lions to discuss AI, creativity, brand building and the future of agencies.
Emma explains why the role of a modern agency goes far beyond making advertising. The best agencies act as business partners, helping clients understand shifts in culture, technology and consumer behaviour, then turning those changes into ideas that build brands and drive growth.
As Emma puts it, agencies are “translators of the world into brands.”
They discuss why brand building is becoming…
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