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Russell Pedrick Managing Director Octave
Audio is one of the fastest-growing media channels, but are marketers still undervaluing it?
In this episode of the Business of Marketing, John Horsley sits down with Russell Pedrick, Managing Director of Octave, to explore how audio is evolving from a supporting channel into one of the most powerful parts of the modern media mix.
Drawing on experience across Disney, ESPN and News UK, Russell explains why podcasts, digital audio and connected listening are reshaping media planning, why AI is transforming creative production, and how brands can deliver highly personalised campaigns at scale…
The skinny
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