Latest / Business of Marketing
Cannes Lions Special: Sarah Robertson, Chief Product Officer at Experian, on Turning Data Into Outcomes
Recorded live at Cannes Lions, Justin Cooke is joined by Sarah Robertson, Chief Product Officer at Experian, for a conversation about one of the persistent challenges facing modern businesses: turning data into something genuinely useful.
Sarah argues that organisations often start in the wrong place. Rather than asking what data they have or what technology they should deploy, they need to begin with the outcome they are trying to create.
They discuss why more data does not necessarily produce better decisions, why data quality remains fundamental in the age of AI, and the challenge of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.