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Cannes Lions: Why Brand Is the Engine of Growth | John Morris, Design Bridge and Partners
For years, marketing has tilted towards performance: measurable clicks, immediate conversions and short-term returns.
But is the pendulum swinging back towards brand?
Recorded live at Cannes Lions, John Horsley sits down with John Morris, CEO of Design Bridge and Partners, to explore why long-term brand building is returning to the boardroom agenda, and why creativity and design need to be understood as drivers of business growth, not simply marketing outputs.
John argues that the strongest brands combine something timeless with the ability to remain timely. They know what they stand for…
The skinny
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