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Cannes Lions: Pierce Cook-Anderson of Mail Metro Media on Publishing’s Existential Moment
Recorded live at Cannes Lions, John Horsley is joined by Pierce Cook-Anderson, Managing Director, Advertising at Mail Metro Media.
After more than 20 years spanning publishing, media sales and ad tech, including roles at Future, Sky, the FT, Newsweek, OpenX and Equativ, Pierce has returned to publishing at what he describes as an “existential moment” for the industry.
They discuss how AI and zero-click search are reshaping publishing, why trusted journalism could become more valuable as AI-generated content proliferates, and the growing question of how publishers receive fair value when their…
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