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Graham Field, Chief Revenue Officer at Outra
In this episode of Business of Marketing, John Horsley sits down with Graham Field, Chief Revenue Officer at Outra, to explore how the relationship between data, AI and revenue is reshaping modern marketing.
From the early days of programmatic advertising to today's AI-powered marketing stack, Graham shares why the brands that win won't necessarily have the biggest media budgets, but the best understanding of their customers. Together they discuss first-party data, privacy, decision intelligence, commerce, and why marketers need to stop chasing short-term metrics at the expense of long-term…
The skinny
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