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Cannes Lions: When Everyone Has an AI Story, How Do You Stand Out? | Seedtag
Recorded live at Cannes Lions, Justin Cooke sits down with Brendan McCarthy, Chief Marketing and Communications Officer at Seedtag, to explore one of the biggest challenges facing marketers in ad tech: how do you stand out when everyone has an AI story?
After senior roles at Criteo, Nielsen and Edelman, Brendan has lived through successive waves of change across data, advertising and technology. But he argues that AI is different. As agentic systems begin to reshape how decisions are made and potentially collapse the traditional funnel, the battle for differentiation is shifting back towards…
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