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Tracey Shirtcliff, Founder & CEO, SCOPE Better - Live at Cannes Lions
Tracey Shirtcliff, Founder & CEO of Scope Better, joins John Horsley live from Cannes Lions to unpack one of the biggest commercial problems facing agencies: why so many are still pricing the future using models built for the past.
Having previously built and sold agency workflow platform Traffic Live, Tracey has spent years inside the economics of creative and professional services businesses. Her argument is simple: agencies cannot embrace AI, automation and new ways of working while continuing to sell hours, roles and rate cards.
In this episode, they explore:
Why 60–70% of agencies are…
The skinny
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